It’s not news that the Indian market has always been fertile ground for Asian companies producing smartphones. Yet, even though market research done by analysts Canalys for the first time in history detect a drop in shipments of mobile devices, we see how the Chinese brands have now conquered this market.
Smartphone in India : Samsung still Leads but Chinese Brands Dominate the Market
According to the report from Canalys, during the second quarter of 2017, it saw a decline in shipments to the Indian market of 4%, equal to just under 27 million terminals. Despite this decrease, it is clearly an impressive increase compared to the second quarter last year.
As shown in the graph, Samsung continues to lead with 25% of the market, but with a very marginal growth over the previous year, followed by Xiaomi, which recorded rather strong growth, quadrupling smartphone shipments (coming to the figure 4.8 million devices). Impressive trend visible even in Vivo, which sits in third place with 3.4 million units, and OPPO, surpassing Lenovo, which remains stable with 1.9 million units.
Ishan Dutt, an analyst at Canalys, commenting on these data points out that Samsung’s position is quite balanced and that the Korean company is constantly under pressure with regard to the market for mid-range devices compared to ‘ fierce Chinese competition, highlighting how the Indian market is of fundamental strategic importance for the latter. In fact, if from the point of view of the top-range, the output of the Galaxy S8 and Galaxy S8 + gave a strong push to sales, it is still in a dangerous position given that, together, Xiaomi, Vivo,