Company Google has made adjustments to its search engine in Europe in connection with the requirement of the European Commission. Changes have affected the algorithms for displaying search results related to online purchases.
The huge fine of the European Commission forced Google to change the conditions for the search for goods in advertising positions
In June of this year, the European Commission fined the “Corporation of Good” for a record $ 2.4 billion for violating antitrust laws. The reason for this was the abuse of his position when issuing advertising links at the top of the search. In fact, in the priority, the company has always had its own online shopping service Google Shopping. Thus, the search giant significantly increased the flow of traffic from Europe.
Now Google is making changes to avoid further penalties. Google Shopping will be allocated to a separate company, which will participate in auctions for the purchase of advertising spaces on a par with other companies. In the upper search areas, products with a mandatory indication of the organization that won the auction will be displayed. The changes do not affect text-based advertising links, which are located below.
Companies and businessmen of different caliber, all the same, remained dissatisfied with such changes. They believe that they are still in unequal conditions due to high prices for top places in the search. Therefore, you can forget about competition.
Representatives of the European Commission on Competition said that it is too early to say whether such actions will be sufficient on the part of Google to avoid fines. The department was warned that they are closely monitoring the situation and in the next few months, Google will be under control.